Time for a Reset: September is the “other” January

MikeyTips & Advice

We commonly think of January as a time for new beginnings, but September has become its own sort of “reset” point. Author Gretchen Rubin has even dubbed September the “other January.” Kids are returning to school, and offices stop feeling like ghost towns after a wave of summer vacations. September offers us the opportunity for a mid-year fresh start: a … Read More

Using Social Media for Lead Gen. Part Three

MikeyIndustry News & Events

Once you’ve chosen the social media networks you’ll be posting to and started generating ideas for posts, it’s time to get strategic about when you’ll be posting as well as managing and tracking your social media efforts. In this, the final part of our three-part series on using social media, we dive into these topics that will keep you on … Read More

Using Social Media For Lead Gen. Part Two

MikeyIndustry News & Events

Now that you’ve decided on what social media platforms you want to focus on (see “Using Social Media For Lead Gen. Part One”), it’s time to get down to the business of posting. What to post Of course, you’ll want to post your listings, and the visual nature of social media makes for great show and tell. But your audience … Read More

Using Social Media for Lead Gen. Part One

MikeyIndustry News & Events

One of the great things about social media is – no, not posts of cute kitties – but the ability to leverage it for lead generation. Social media can extend your reach to prospective clients in a way that not only demonstrates your expertise but also familiarizes the prospects with who you are. A warm lead is always welcomed on … Read More