Referral Marketing

MikeyIndustry News & Events

Are you sitting on an untapped source of business? One that you could have been mining all along? What is this gold mine? We’re talking about referrals. While many of you will say you’re getting referrals already, are you using this source as fully as you could? A referral refresher When someone offers a referral, they have already vetted that … Read More

Get Involved and Get Noticed

MikeyIndustry News & Events

We all have the ability to give back to our community in some way. Writing a check may be the most expedient way to give, but it may not be the most noticeable or impactful. Instead, consider becoming actively involved in your community.   Reputation does matter, and you can positively affect yours by: Attending local events and fundraisers; Volunteering … Read More

Using Social Media for Lead Gen. Part Three

MikeyIndustry News & Events

Once you’ve chosen the social media networks you’ll be posting to and started generating ideas for posts, it’s time to get strategic about when you’ll be posting as well as managing and tracking your social media efforts. In this, the final part of our three-part series on using social media, we dive into these topics that will keep you on … Read More

Using Social Media For Lead Gen. Part Two

MikeyIndustry News & Events

Now that you’ve decided on what social media platforms you want to focus on (see “Using Social Media For Lead Gen. Part One”), it’s time to get down to the business of posting. What to post Of course, you’ll want to post your listings, and the visual nature of social media makes for great show and tell. But your audience … Read More

Using Social Media for Lead Gen. Part One

MikeyIndustry News & Events

One of the great things about social media is – no, not posts of cute kitties – but the ability to leverage it for lead generation. Social media can extend your reach to prospective clients in a way that not only demonstrates your expertise but also familiarizes the prospects with who you are. A warm lead is always welcomed on … Read More

Making the Most of Your Convention Visit

MikeyIndustry News & Events

Conventions are an incredibly valuable source for education and networking. But they are also an organized chaos of classes, presentations and trade shows packed with sales people. Navigating your way through the options and the crowd can be overwhelming. You paid good money to be there, so how do you make the most of your visit? Let’s look at some … Read More